Let me begin with the dictionary meaning of Plagiarism:
As per Wikipedia,
“Plagiarism is the “wrongful appropriation” and “stealing and publication” of another author’s “language, thoughts, ideas, or expressions” and the representation of them as one’s own original work”
To put it simply, plagiarism is posting duplicate content on your website.
Duplicate content is content which can be seen at more than 1 more place (URL) on the internet. It is a considerable block of content within or across domains that either completely match or are appreciably similar.
How does Google tackle duplicate content?
When there are multiple pieces of same content on the web, it becomes hard task the search engines to decipher which is the most relevant version for a specific search query.
If Google comes to know of your malicious intent of posting duplicate content on your website to manipulate search engine rankings, it will lower your rankings.
Also, it’s very frustrating for the users to read the same content on multiple websites.
How to avoid Plagiarism?
There have been multiple times when I have found similar information in slightly paraphrased words, sentence structuring being the same on the web.
If Google finds out about these copied articles, it will definitely rank them lower than the original article. Worse case scenario, Google can also de-index your website.
In all the above cases, website rankings and integrity can suffer to a great extent.
Original articles, on the other hand, help in building customer trust, loyalty and relationship.
It is therefore advisable to write and publish only original content.
There are ways you can prevent duplicate content to be posted on your website and the best way to do this is identify duplicate content before it is published.
We have applications and tools which can help detect duplicate content, point out the source from where it was copied and highlight the text (duplicate) where the changes can be made directly.
In the next section, I will be talking about one such tool which you can use to write and publish 100% Plagiarism Free Content : Plagiarism Checker
A part of Webmaster toys, Plagiarism checker, is a very user friendly and free tool.
To be able to use this tool, all you have to do is open the tool, copy-paste your content in the box and hit on “Check Now”. As soon as you hit this button, the content is scanned and analyzed for duplicates.
The plagiarised words/sentences will be highlighted (with red flags) and upon clicking on them, you can check the source from where the content was copied.
Once the scanning has been completed, you get an overall score of how unique your content is.
You can enter any article upto 1500 words to get an accurate result of plagiarism.
This tool should be used by all SEO writers to make sure they only publish original articles on their website.
Google has become very strict lately to take actions on copied or plagiarised content. Hence it is very important that you are very sure of publishing only original content.